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The King James Bible & the Latin Mass

NO MORE MISSALETTES FOR CHRISTIANETTES!

By Peter Kreeft | April 2000
Peter Kreeft is Professor of Philosophy at Boston College, a Contributing Editor of the NOR, and the author of over 40 books, the most recent of which is A Refutation of Moral Relativism.

Once upon a time there was a drink that was the most popular drink in the history of the world. It was called Coke. In a fit of inexplicable idiocy the Coca-Cola company decided to change the recipe, the most successful recipe in the world.

In the same era (the Era of the Fidget), there was a car company called Volkswagen. Its product, the VW bug, was the most popular car since the Model T Ford. Yet Volkswagen decided, after many years, to squash the bug. The company went swiftly downhill in sales.

Coca-Cola is still Number One, because the company quickly learned from its mistake. People hated the new recipe, and cried, “Bring back classic Coke!” So the company bit the bullet, repented, and brought back the Same Old Thing, Coke — because people loved it.

Volkswagen also listened and repented — belatedly — and restored its bug design, in a technologically superior package, and won numerous Car of the Year awards for it. It is in great demand again — because people love it.

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